In Taiwan, one in every seven teenagers suffers from depression.

Panasonic / Technics, as a headphone sound technology brand favored by the young generation. The brand believes in using music to support young people and hopes to care for various aspects of young people's lives, including physical and mental illnesses that cause harm to growth.

Therefore, in partnership with Taiwan Association Against Depression, which has been working on the prevention and treatment of depression in Taiwanese youth for a long time, they jointly call on the public to pay attention to the issue of depression and lead young people out of it.

According to World Health Organization (WHO), among all diseases, depression is the second leading cause of social economic burden, and the first leading cause of all disability diseases.

For 20 consecutive years in Taiwan, the youth suicide rate has been rising, and the reason is highly related to depression. On average, one in every seven teenagers suffers from depression, and 3/4 of them failed to seek medical assistance earlier and ended up committing suicide. The reason is that the public still holds discrimination and prejudice against mental illnesses such as depression, which makes people with depression afraid to seek medical treatment and unwilling to admit their depression tendencies. The melancholic voices that have been suppressed for a long time will eventually lead to a dead end without being understood by people.

The fact is that Taiwanese society is paying a heavy price both economically and in the future for depression.

"Voice From the Heart" is an experiential journey that guides the public to listen to the inner voices of people with depression step by step!

Through interactive films, leading the public into the inner world of depressed teenagers, listen to their hidden depressed heart voices, and arouse public attention and resonance.

Then, combined with AI music technology and data, the personal "heart voices" melody is generated in real time. The public's answer options in "depression scale" are converted into "personal unique inner melody", so that people with depression are willing to share their "inner voices" via music and face up to their own psychological state.

Finally, by gathering more data of test result, AI created the world’s first song that heard the voices of all the depressed teenagers and turned everyone's heart melody into a part of the song, so that the depressed teenagers feel accepted, listened to, and valued!

Being discriminated against and oppressed by the public, people with depression do not admit, and do not know how to "share their inner depression feelings". In this case, "sharing music" is always a natural thing to do!

Strategy 1: Use "music" to wrap up "depressed voices".

Using AI music technology and data, the content of the "depression scale" filled out by the public is converted into "personal unique inner melody"! Through "music", more people are willing to share and join the event.

Strategy 2: Release "a song that gathering "the heart voices of 20,000 depressed teenagers" and encourage more people to share.

Via big data, AI generates a song representing the inner voices of all those who participated in filling out the scale. In this way, let all the depressed patients feel that they are not alone, and more willing to share their depression symptoms to the outside world.

"Voice From the Heart" uses "sound" as a medium to transform the intangible depression emotions in people's hearts into "tangible and audible" music!

1."Voice From the Heart " in interactive films:

Through interactive films, the hidden inner voices of depressed teenagers are exposed, such as the startled sound of washing hands or the anxious sound of cutting desk, etc. These are the tiny signals that they call for help.

2.AI-generated individual’s "Voice From the Heart":

We use AI music technology to instantly convert the data that people fill in the depression scale into "personal unique inner melody".

3.AI-generated collective "Voice From the Heart":

As more people participate in and more depression scale data is collected, AI creates the first song that hears the voices of all depressed teenagers, and each person's heart voices become a part of the song.

-20,000 teenagers joined the online campaign to fill out "the depression scale", starting to listen to their own inner voices and taking the first step in facing their depression symptoms! At the same time, it also allows medical assistance to intervene earlier to help them live a healthy new life!

-Using AI music technology, the world's first song that combines the "heart voices" of 20,000 depressed teenagers was launched! Each person's "heart voice" melody from the scale was incorporated into the song, letting them know that they are not alone and that they are accepted, listened to, and valued.

-600% organic reach increased in social media (compared to the previous average), and 50,000 people were reached by campus publicity campaigns (estimated until July 2023). More and more people are starting to pay attention to depression and practice listening to each other's "heart voices".