Grab, the Philippines’ top transport and delivery app, wanted to increase platform transactions for summer. The message is simple: You can have a no sweat summer with Grab. Ride an air-conditioned GrabCar or order food and cold drinks from GrabFood.

The proposition was told through a cinematic, lighthearted piece of content, featuring a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he was always accompanied by sweat that all but cascaded like a waterfall.

The film has been viewed over 32.1 million times.

It’s summer in the Philippines again. Temperatures are hitting new highs--weather experts say it can even go as high as 125.6 degrees Fahrenheit (52 degrees Celsius).

Doing simple, everyday tasks this summer can make one sweat buckets.

The film takes us through the day of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he is always accompanied by sweat that all but cascaded like a waterfall.

It seems that he's oblivious to what is happening.

The sweating instantly stops when he rides a GrabCar and receives his order from GrabFood.

GrabCar is the top ride-hailing app in the Philippines. GrabFood, on the other hand, is the No. 1 online food delivery platform the country.

Both wanted to expand its business in the Philippines during summer.

It used this truth: Riding a cab--or having food ordered--saves you the sweltering experience of being outside under the sun in 125.6-degree Fahrenheit temperature.

Armed with this, the brand Grab crafted a film to convince Filipinos to go Grab this summer.

Filipinos instantly related to the main character’s condition and engaged online. The film resonated with people from other tropical nations as well.

*Over 32.1 million views

*659.2k+ engagements

*98.2k+ shares

*Shared by people from Singapore, Thailand, Myanmar, India, and Iran

*Earned Vimeo’s Staff Picks badge

Business Results:

GrabCar hit an all-time high for daily rides nationwide after the campaign launch.

+112% of Daily Rides Target since campaign launch

+66.7% daily subscriptions for GrabCar RideSaver

+35.78% GrabCar Saver bookings in Metro Manila

+13.47% GrabCar Saver bookings in Pampanga

+25.31% GrabCar Saver bookings in Bacolod

+23.29% GrabCar Saver bookings in Iloilo

After launching the film, GrabFood orders grew by almost 23% compared to summer last year.

+18.25% growth in total transacting GrabFood users vs. summer last year

+17.6% growth in new GrabFood users vs. summer last year

+43% growth in GrabFood orders in cities outside Metro Manila