Guaitil is an indigenous community that joined the Costa Rican territory 197 years ago. This community has been seriously affected economically by the closing of the borders due to the pandemic, because tourists stopped visiting the community and their only income are the sales of their ancestral handicrafts with more than 5000 years of history.

Just like the indigenous community of Guaitil, during the pandemic KFC Costa Rica was also affected in its sales. People preferred to support local businesses, so how KFC a international brand, can connect emotionally with the Costa Rican public and keep us on their top of mind?

We created a special edition of 45 unique buckets, made with the millenary techniques of the indigenous people of the region. Hand-crafted, sand-based iguana, baked in clay ovens and dried in the sun for 48 hours, then decorated by different native artisans.

Every bucket has a unique illustration based on different regions of the Guaitil community inspired by native animals, nature, legends, Gods and their pre-columbian history.