From 100% solid to barely visible, each of the 26 letters had to be designed one by one in 5 versions, each corresponding to one of the 5 different levels of extinction risk, from Least Concern to Endangered. As the look of the font is determined by the message it wants to transmit, it’s a genuine example of form and function aligned.

A limited edition of 26 numbered screen prints, one for each letter, was sold to support conservation projects. The number of posters for each letter is proportional to the number of remaining individuals.

ANP|WWF is responsible for various wildlife conservation projects in Portugal. Besides that, no cultural, national or regional nuances are applicable to this work. The extinction of species is a global problem.

Earth is facing the sixth mass extinction, which puts around 75% of species at risk of disappearing. A global threat that requires urgent action. But, despite the scale and time sensitive nature of such a massive threat, this subject is far for the spotlight and public debate. The main objective of this project was to build awareness and, with that, get society involved.

Each of the 26 letters was individually designed in 5 versions, each corresponding to one of the 5 different levels of extinction risk: from 100% solid/Least Concern to barely visible/Endangered. Data gathered from the RED LIST determines what version of each letter is part of The Endangered Typeface at any given moment.

The font inspired the entire visual language created around it.

All design and art direction aimed to present the data in the clearest way.

The font was used across different materials to spread the message, such as videos, outdoors and social media content. Being a dynamic font, video assets were given preference to in the campaign.

A limited edition of 26 numbered screen prints, one for each letter, was sold to support conservation projects. The number of posters for each letter is proportional to the number of remaining individuals.