Brand Experience and Activation > Culture & Context

THE VLUIT PROJECT

PROMISE, Johannesburg / AFRISAM / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Social Behaviour & Cultural Insight in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

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Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

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Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

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Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

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Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

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Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

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Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

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Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

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Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

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Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

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Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

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Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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More Entries from PROMISE

24 items

Gold Cannes Lions
COLD TRACKER

Use of Real-time Data

COLD TRACKER

ABINBEV, PROMISE

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Silver Cannes Lions
COLD TRACKER

Food & Drink

COLD TRACKER

ABINBEV, PROMISE

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Silver Cannes Lions
PLAN (A)

Use of Print

PLAN (A)

AFRISAM, BLACKSTUDIO, PROMISE

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Bronze Cannes Lions
PLAN (A)

Single-market Campaign

PLAN (A)

AFRISAM, BLACKSTUDIO, PROMISE

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Shortlisted Cannes Lions
PLAN (A)

Reduced Inequalities

PLAN (A)

AFRISAM, BLACKSTUDIO, PROMISE

(opens in a new tab)
Shortlisted Cannes Lions
COLD TRACKER

Standard Sites

COLD TRACKER

ABINBEV, PROMISE

(opens in a new tab)
Shortlisted Cannes Lions
THE VLUIT PROJECT

Social Behaviour & Cultural Insight

THE VLUIT PROJECT

AFRISAM, PROMISE

(opens in a new tab)
Shortlisted Cannes Lions
THE VLUIT PROJECT

Social Behaviour & Cultural Insight

THE VLUIT PROJECT

AFRISAM, PROMISE

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PLAN (A)

Poverty

PLAN (A)

AFRISAM, BLACKSTUDIO, PROMISE

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#BREAKTHESTEREOTYPE

Glass

#BREAKTHESTEREOTYPE

PPS FOR PROFESSIONALS, PROMISE

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THE VLUIT PROJECT

Use of Audio & Radio as a Medium

THE VLUIT PROJECT

AFRISAM, PROMISE

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FINDING THE FORGOTTEN GRADUATE

Titanium

FINDING THE FORGOTTEN GRADUATE

PPS LIFE INSURANCE, PROMISE

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FINDING THE FORGOTTEN GRADUATE

Data Storytelling

FINDING THE FORGOTTEN GRADUATE

PPS LIFE INSURANCE, PROMISE

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THE VLUIT PROJECT

Audio-Led Creativity

THE VLUIT PROJECT

AFRISAM, PROMISE

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COLD TRACKER

Single Market

COLD TRACKER

AB INBEV, PROMISE

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WHERE HALLOWEEN GOES FOR HALLOWEEN

Posters

WHERE HALLOWEEN GOES FOR HALLOWEEN

CNA, PROMISE

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PLAN (A)

Use of Print / Outdoor

PLAN (A)

AFRISAM, BLACKSTUDIO, PROMISE

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COLD TRACKER

Interactive / Dynamic Digital Screens

COLD TRACKER

ABINBEV, PROMISE

(opens in a new tab)
THE VLUIT PROJECT

Single-Market Campaign

THE VLUIT PROJECT

AFRISAM, PROMISE

(opens in a new tab)
FINDING THE FORGOTTEN GRADUATE

Reduced Inequalities

FINDING THE FORGOTTEN GRADUATE

PPS LIFE INSURANCE, PROMISE

(opens in a new tab)
THE VLUIT PROJECT

Social Behaviour & Cultural Insight

THE VLUIT PROJECT

AFRISAM, PROMISE

(opens in a new tab)
FINDING THE FORGOTTEN GRADUATE

Single-Market Campaign

FINDING THE FORGOTTEN GRADUATE

PPS LIFE INSURANCE, PROMISE

(opens in a new tab)
FINDING THE FORGOTTEN GRADUATE

Corporate Purpose & Social Responsibility

FINDING THE FORGOTTEN GRADUATE

PPS LIFE INSURANCE, PROMISE

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COLD TRACKER

Market Disruption

COLD TRACKER

ABINBEV, PROMISE

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