The task was to develop an overall concept for sustainable personal mobility – an entirely new offering in the vehicles market which is ultimately sustainable and nevertheless highly attractive for the user – from the product idea and development through to the name, the brand and the digital user concept. . To reach this goal we formed a best-of-breed team. The client is the Berlin Tech StartUp nFrontier. nFrontier works mainly as development and engineering partner for large automotive and transportation companies. The UILA project has been started as a joint-venture between with nFrontier as product developer, Stratasys 3D Printing systems as manufacturer and the agency – in charge of brand, customer journey and UX/UI .

UILA is a new vehicle category for personal mobility that aims for the ideal carbon footprint – sustainable in its usage, sustainable in production, sustainable in terms of materials and sustainable in the supply chain. Much of it can be 3D-printed using recycled PET filament. Locally, right there where you want to buy it, reducing emissions to a minimum.

It is named UILA, which is Samoan for ‘energy. It is as spontaneous and as straightforward as an e-bike but as safe and as comfortable as a car – without the need for a driving licence. And you can turn it into a digital device on wheels.

UILA is an overall concept for sustainable personal mobility – an entirely new offering in the vehicles market which is ultimately sustainable and nevertheless highly attractive for the user – from the product idea and development through to the name, the brand and the digital user concept.

Our logo, the symbiosis of four wheels in its most compact form, stands for this concept. And illustrates what we intend to do – our brand is to generate a spark that transcends the boundaries of mobility. The design system consisting of the font and colour cites the additive component construction from the 3D printer as well as our digital core.

The new integrated identity and design concept helped the Berlin Startup in the process of VC gathering and PR. UILA debuted as functional prototype on the FormNext Show in November 2022. Today it is bound for pre-production, The first 1,000 UILAs are set to hit our roads and bike paths by the end of 2024.