web3lex is a web-based platform where lawyers can share their knowledge and engage directly with clients. Counsellors can also be engaged with straight away in Web3 – in the world’s first global, virtual law firm, in the metaverse. The contrast between reputable legal counsel and the creative look and feel of Web3 serves as inspiration for the cross-media identity. The logo – inspired by a paragraph symbol and the number 3 (for Web3) – features in all applications from communications through to NFTs. All the graphical key visual forms were created with the aid of AI software. A dynamic but straight typographical framework in black and white only forms a unique brand identity.

The typographic idea is set within the logo: the number 3 paragraph sign is the key to the whole design language – and variable font use sets the frame for it.