2022: The European energy system is out of balance, leading to massive price increases for consumers in Germany. 2022 was also the year in which Yello decided to relaunch its brand.

Yello is repositioning itself: from an energy provider to a source of inspiration for everyday life. The new corporate design should make this leap tangible – fresh, lighthearted and with good energy.

Simply put: Good energy - for tackling things positively and inspiring the customers rather than merely supplying them. With real solutions that spread good karma.

The corporate design was made more accessible, fresher and more human, - with illustration at the centrepiece of the new identity. At the same time we launched  a project that would bring some really positive vibe: the new Yello app, giving everyone complete control of their costs, their carbon footprint and their saving options at all times. And the Yello community was on board for its creation. Using a poster campaign illustrated in the new Yello style and run at universities alongside social media, they recruited beta testers and also created an atmosphere of a new start. Yello is now, in early 2023, Germany’s most popular energy brand.* With customers who are not fearful because they have good energy.Yello is now, in early 2023, Germany’s most popular energy brand. With customers who are not fearful because they have good energy.

Yello is now, in early 2023, Germany’s most popular energy brand. With customers who are not fearful because they have good energy.

The current ratings continue the long line of regular top rankings. Among them the Handelsblatt Rising Star of the Year, first place for customer recommendations, YouGov 2022.

And customers in particular benefit from this. Yello consistently offers top quality. That is proven. Everything excellent according to surveys, rates, advice, service. Sources/Top Ratings: Handelsblatt/Focus Money/Die Welt