We created a unique and proprietary new kind of band-aid that is only part of the DASA health experience when a patient comes for blood exam, transforming a point of contact between DASA diagnostics and their patients in a moment of discovery of their blood type and what health decisions they should take based on that learning.

The data (blood type) revealed became a starting point to all other health services DASA could provide to their customers. It also became a big ally to Blood Bank donation drives when specific blood types are in short supply.

In Brazil, 40% of the population is unaware of their blood type. Knowing your blood type is important for several reasons. First, because some health factors are more common to specific blood types. Second, because when you do know your blood type you can donate when your specific blood type is in short supply and in need.

As a health diagnostics and integrated health system provider we decided to make the blood type information be readily available and also invite patients to learn more about what their blood type means for their health and also to sign up for alerts of when their specific blood type was in need of donations.

Situation: DASA performs 10 thousand blood exams per week.

Brief: How can we get patients who are getting a blood exam to engage with other health programs and exams that DASA provides?

Objective: To get patients who come for blood work to sign up to become blood donors and also to look for other health programs from DASA, based on their health areas of attention due to their blood type.

Data Insights: 80% of Brazilians are not aware of their blood type.

Making this data readily available allows DASA to offer the patients specific services that are appropriate to their specific blood type. It also connects patients and potential donors to Blood Banks who can reach to specific donors when their blood type is in short supply.

Innovation: We developed a new kind of band-aid to replace the one patients get after doing a blood exam. This band-aid has a thin layer that in contact with the patients drop of blood goes through an agglutination process revealing the patients' blood type in seconds and in a visual way.

Originality: This is a simple scalable new product that is proprietary to the DASA health system and it brings a useful information to patients during any blood exam.

Data gathering: The blood type reveal became an opportunity for DASA health workers to provide patients with DASA developed literature concerning potential health areas they should pay attention to based on their blood type. It gave DASA a reason to present patients with other services they can provide as well as creating a link between patients and Blood Banks who are in constant need of donors.

Data interpretation: Each blood type offers has unique characteristics. Being aware of it allows for several health decisions and can lead to important interaction between the DASA health worker and the patient. It is also vary valuable for Blood banks to be able to reach a potential donor when their blood type is in short suply.

Targeting: The consent to be included into Blood bank's database allows a much easier process to get to donors when their specific blood type is in need.

data journey/implementation/data integration/application: the patient comes for a blood exam, after the blood exam, the band-aid used reveals the patient's blood type. The DASA health worker assists the patient to input that information on the health app on their phone. The DASA health worker offers the patient DASA developed literature specific to the patient's blood type, concerning areas of attention. DASA health worker offers patient the opportunity to be part of the Blood Bank database to be contacted when their blood type is in need.

30 thousand patients have been impacted by Blood Aid.

14 thousand patients became part of the Blood Bank database.

9 thousand have booked other health exams based on the literature given to them, based on their blood type.