Audio & Radio > Radio Entry

WORDS

CLEMMOW HORNBY INGE, London / ROY CASTLE LUNG FOUNDATION / 2007

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
1 of 0 items

Overview

Credits

OVERVIEW

ScriptInEnglish

FVO:Imagine if the words I am speaking are cigarette smoke. They are floating in the air around you. And the more I talk, the more smoke there is. It's like passive smoking, you can't do anything about it. You're inhaling my words right now and you can't stop them seeping into your body. It has already begun. Nicotine takes only seconds to reach the brain, by now you have absorbed over 4000 different chemical compounds. 43 of which can cause cancer. Like amino bifinol which is attacking your liver. And hydrogen cyanide -the poison used in the gas chambers of World War II. Which is already beginning to paralyse the cilia in your lungs. Last year passive smoking killed over 3000 adults. It killed the person behind this advertisement. The Roy Castle Lung Cancer Foundation. For help quitting visit passivesmokingkills.org

More Entries from Charities, Public Health & Safety, Public Awareness Messages in Audio & Radio

24 items

Grand Prix Cannes Lions
HOEDOWN

Foods

HOEDOWN

MASTERFOODS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)

More Entries from CLEMMOW HORNBY INGE

24 items

Gold Cannes Lions
HELMET

Non-alcoholic drinks

HELMET

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)