Radio and Audio > Radio Entry

MR. ENORMOUS SUV DRIVER

DDB CHICAGO, Chicago / AB INBEV / 2007

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

ScriptInEnglish

SFX:MUSICANN:Bud Light presents… Real Men of Genius.MVO1:Real Men of Genius!ANN:Today we salute you, Mr. Enormous SUV Driver.MVO1:Mr. Enormous SUV Driver!ANN:Your mammoth machine strikes the perfect balance between the towing capacity of a tractor-trailer, and the sleek styling…of a tractor-trailer.MVO1:Keep on truckin’!ANN:Lesser men might say a 26-cylinder engine is overkill. But some day they’ll have to tow a cruise ship into dry dock… and that’s when they’ll come crying to you.MVO1:I got the towing package!ANN:You’ve got a tough choice to make – fill up the tank, or relieve the national debt. .MVO1:Fill ‘er up!ANN:So truck on home and grab a Bud Light, Enormous SUV Guy. If you’re going to compensate for something small, go really, really big.MVO1:Mr. Enormous SUV Driver!ANN:Bud Light Beer, Anheuser Busch St. Louis Missouri.

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