Radio and Audio > Radio Entry

MR. HAIR GEL OVER-GELLER

DDB CHICAGO, Chicago / AB INBEV / 2007

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

ScriptInEnglish

SFX:MUSIC ANN:Bud Light presents Real Men of Genius.MVO1:Real Men of Genius!ANN:Today we salute you, Mr. Hair Gel Over-GellerMVO1:Mr. Hair Gel Over-Geller!ANN:Less ambitious men stop with two-in-one shampoo. But you put in countless hours, tireless dedication, and a five-gallon drum of industrial adhesive.MVO1:Sticky goo!ANN:Like a lacquered hedgehog or oily porcupine, what woman wouldn’t want to run her fingers through your razor-sharp stalagmites of hair?MVO1:Or is it stalactites?ANN:Wind, water, stray bullets… even repeated hammer blows… Nothing can muss your immovable mane.MVO1:I got a hair helmet!ANN:So crack open an ice-cold Bud Light Oh Master of the Mousse. And while you’re at it, crack open another bucket of goo.MVO1:Mr. Hair Gel Over-Geller!ANN:Bud Light Beer, Anheuser Busch St. Louis Missouri.

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