cannes-lions 2024

Direct Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HEINZ KETCHUP & SEEMINGLY RANCH

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Bronze Lion

Bronze Lion

CLEAN SPONSORSHIP

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CONSUL

WASHING MACHINES CONSUL

DM9, Sao Paulo

Brazil

Silver Lion

Silver Lion

DARTY - LONG LASTING REVIEWS

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DARTY

LONG-LASTING REVIEWS

PUBLICIS CONSEIL, Paris

France

Gold Lion

Gold Lion

A02 - HEALTHCARE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BLOOD AID

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DASA INTEGRATED HEALTH SYSTEM

DASA HEALTH DIAGNOSTICS

DM9, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

A03 - AUTOMOTIVE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RENAULT - CARS TO WORK

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RENAULT

MOBILITY RIGHTS

PUBLICIS CONSEIL, Paris

France

Gold Lion

Gold Lion

A04 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AFTER-DINNER DINNER

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MCDONALD'S

MCDONALD'S

FP7 McCANN, Dubai

United Arab Emirates

Bronze Lion

Bronze Lion

Can you KFC it?

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KFC

KFC

McCANN, Bucharest / MRM, Bucharest

Romania

Bronze Lion

Bronze Lion

A06 - CONSUMER SERVICES/BUSINESS TO BUSINESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SPREADBEATS

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SPOTIFY

SPOTIFY ADVERTISING

FCB NEW YORK

USA

Silver Lion

Silver Lion

A07 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

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LAUT GEGEN NAZIS

THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

JUNG VON MATT AG, Hamburg

Germany

Silver Lion

Silver Lion

HEAR MY LAST WISH

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TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

HEAR MY LAST WISH

LEO BURNETT, Taipei

Chinese Taipei

Bronze Lion

Bronze Lion

WAITING TO LIVE

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NHS BLOOD AND TRANSPLANT

NHS BLOOD AND TRANSPLANT

VML, London / WUNDERMAN THOMPSON, London

United Kingdom

Bronze Lion

Bronze Lion

THE DAY A COUNTRY STOOD STILL

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CZECH INSURANCE ASSOCIATION

CZECH INSURANCE ASSOCIATION

McCANN, Prague

Czech Republic

Bronze Lion

Bronze Lion

B01 - MAILING/PROGRAMMATIC MAIL

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SPREADBEATS

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SPOTIFY

SPOTIFY ADVERTISING

FCB NEW YORK

USA

Gold Lion

Gold Lion

B02 - SMALL-SCALE MEDIA

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HVRXHVR

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HIDDEN VALLEY RANCH

HIDDEN VALLEY RANCH

FCB CHICAGO

USA

Bronze Lion

Bronze Lion

CLIMATE DOCTOR'S CERTIFICATE

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SCHOOL STRIKE 4 CLIMATE

CLIMATE DOCTOR'S CERTIFICATE

CHEP NETWORK, Melbourne

Australia

Bronze Lion

Bronze Lion

THANKS FOR COKE-CREATING

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COCA-COLA

COCA-COLA

VML, New York / VML, Kansas City / VML, Sao Paulo

USA

Bronze Lion

Bronze Lion

B03 - LARGE-SCALE MEDIA

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AID AISLE

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FRESHCHOICE

SUPERMARKET

DENTSU CREATIVE, Auckland

New Zealand

Bronze Lion

Bronze Lion

B04 - USE OF BROADCAST

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ALCARAZ SIGNS

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NETFLIX

TV PROGRAM

DAVID, Madrid

Spain

Gold Lion

Gold Lion

DOORDASH-ALL-THE-ADS

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DOORDASH

DOORDASH

WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco

USA

Gold Lion

Gold Lion

B05 - USE OF PRINT/OUTDOOR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

UBER EATS HORROR CODES

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UBER EATS

UBER EATS

RETHINK, New York

USA

Bronze Lion

Bronze Lion

LUPIN ON THE MOVE

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NETFLIX

TV SERIE

DAVID, Madrid

Spain

Bronze Lion

Bronze Lion

BALLBOARDS

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MERCADO LIBRE

MERCADO LIBRE RETAIL

GUT, Sao Paulo

Brazil

Silver Lion

Silver Lion

ADOPTABLE. BY PEDIGREE

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PEDIGREE

PEDIGREE

COLENSO BBDO, Auckland

New Zealand

Bronze Lion

Bronze Lion

C01 - DATA-DRIVEN DIRECT STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DARTY - LONG LASTING REVIEWS

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DARTY

LONG-LASTING REVIEWS

PUBLICIS CONSEIL, Paris

France

Bronze Lion

Bronze Lion

ROOM FOR EVERYONE

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MASTERCARD

DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES

McCANN POLAND, Warsaw

Poland

Gold Lion

Gold Lion

C02 - DATA-DRIVEN TARGETING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BANNED BOOK CLUB

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DIGITAL PUBLIC LIBRARY OF AMERICA

DIGITAL PUBLIC LIBRARY OF AMERICA

FCB CHICAGO

USA

Bronze Lion

Bronze Lion

C03 - USE OF REAL-TIME DATA

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ANIMAL ALERTS

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PETPACE

ANIMAL ALERTS

SERVICEPLAN, Munich / L&C, New York

Germany

Bronze Lion

Bronze Lion

C04 - METAVERSE, NEW REALITIES & EMERGING TECH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

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DORITOS/ PEPSICO

DORITOS CRISPS

PEPSICO, Reading / SIPS & BITES, London

United Kingdom

Silver Lion

Silver Lion

C05 - GAMING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE EVERYDAY TACTICIAN

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XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

Grand Prix

Grand Prix

GAMER LOAN

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BANCO DEL PACÍFICO

BANK LOAN

PARADAIS DDB, Guayaquil

Ecuador

Silver Lion

Silver Lion

D01 - USE OF DIGITAL PLATFORMS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MEOWZER

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WHISKAS

WHISKAS

COLENSO BBDO, Auckland

New Zealand

Bronze Lion

Bronze Lion

PINK CHIP

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DEGIRO, UN WOMEN

PINK CHIP INDEX

AKQA, Amsterdam

The Netherlands

Silver Lion

Silver Lion

UNINTERRUPTAD

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BUDWEISER

BEER

AFRICA CREATIVE DDB, Sao Paulo

Brazil

Silver Lion

Silver Lion

D02 - USE OF MOBILE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TRY GALAXY FOLD EXPERIENCE

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SAMSUNG ELECTRONICS

SAMSUNG MOBILE

CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai

South Korea

Bronze Lion

Bronze Lion

D03 - USE OF SOCIAL PLATFORMS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

INPLOYABLE

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CDSS

CDSS

FCB TORONTO

Canada

Bronze Lion

Bronze Lion

D04 - REAL-TIME RESPONSE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DOORDASH-ALL-THE-ADS

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DOORDASH

DOORDASH

WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco

USA

Bronze Lion

Bronze Lion

D05 - CO-CREATION & USER-GENERATED CONTENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THANKS FOR COKE-CREATING

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COCA-COLA

COCA-COLA

VML, New York / VML, Kansas City / VML, Sao Paulo

USA

Silver Lion

Silver Lion

E01 - COPYWRITING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

EPIDEMIC SOUND - FEEL IT FIND IT

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EPIDEMIC SOUND

EPIDEMIC SOUND

RETHINK, New York

USA

Silver Lion

Silver Lion

E02 - ART DIRECTION/DESIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

855-HOW-TO-QUIT-(OPIOIDS)

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ANZEN HEALTH

HEALTHCARE

SERVICEPLAN, Munich

Germany

Bronze Lion

Bronze Lion

E03 - EXPERIENCE DESIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SIGHTWALKS

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SOL CEMENT

SOL CEMENT

CIRCUS GREY, Lima

Peru

Silver Lion

Silver Lion

IMAGINE WITH PETACOS

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ABInBev

POKER BEER

BUENTIPO ANCHOR, Bogota / DDB COLOMBIA, Bogota

Colombia

Bronze Lion

Bronze Lion

DON'T DRINK HERTOG JAN

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HERTOG JAN

HERTOG JAN

GUT, Amsterdam

The Netherlands

Silver Lion

Silver Lion

E04 - LAUNCH/RELAUNCH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HEINZ KETCHUP & SEEMINGLY RANCH

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Gold Lion

Gold Lion

RICE OF GLORY

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SUPER EXTRA

SUPER EXTRA

MARURI, Guayaquil / GREY ARGENTINA, Buenos Aires / GREY, Sao Paulo

Ecuador

Bronze Lion

Bronze Lion

E05 - PERSONALISED CAMPAIGNS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

150 YEARS OF WHATEVERKEN

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Silver Lion

Silver Lion

IF YOU'RE INTO IT, IT'S IN THE V&A

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V&A

V&A

adam&eveDDB, London

United Kingdom

Silver Lion

Silver Lion

F01 - LOCAL BRAND

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ROB IT TO GET IT

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DISTANCE

DISTANCE

BETC, Paris

France

Bronze Lion

Bronze Lion

F03 - SINGLE-MARKET CAMPAIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PUB MUSEUMS

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HEINEKEN

HEINEKEN

LEPUB, Milan / PUBLICIS, Dublin

Italy

Gold Lion

Gold Lion

F04 - SOCIAL BEHAVIOUR & CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

150 YEARS OF WHATEVERKEN

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Gold Lion

Gold Lion

AUDIENCE DELIVERY

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IFOOD

IFOOD

DM9, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

TRUCKER NAPP

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VOLKSWAGEN & LIVELO

VW METEOR

ALMAPBBDO, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

TRUST THE TWIST

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OREO

OREO

LEPUB, Amsterdam

The Netherlands

Bronze Lion

Bronze Lion

F05 - USE OF HUMOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BETIS PREGNANCY TEST

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REAL BETIS

PREGNANCY TEST

VML SPAIN, Madrid

Spain

Silver Lion

Silver Lion

GHOST CAMPAIGN

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BURGER KING

RESTAURANTS

DAVID, Madrid

Spain

Bronze Lion

Bronze Lion

THE BALD THRU

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BURGER KING

BURGER KING

DAVID, Sao Paulo

Brazil

Silver Lion

Silver Lion

F06 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DON'T DELETE MENU

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WENDY'S

WENDY'S

VML, New York / VML COMMERCE, Buenos Aires / VML COMMERCE, New York

USA

Silver Lion

Silver Lion

YES, COUCH!

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FACEBOOK

FACEBOOK MARKETPLACE

MOJO SUPERMARKET, New York / CREATIVE X, Palo Alto / META, Menlo Park

USA

Bronze Lion

Bronze Lion

F07 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE GREENPRINT

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VOLKSWAGEN NZ

VOLKSWAGEN

DDB NEW ZEALAND, Auckland

New Zealand

Silver Lion

Silver Lion

SHT

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IKEA CANADA

IKEA

EDELMAN, Toronto

Canada

Bronze Lion

Bronze Lion

REVIEWS

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HEINZ

HEINZ

AFRICA CREATIVE DDB, Sao Paulo

Brazil

Silver Lion

Silver Lion

ADOPTABLE. BY PEDIGREE

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PEDIGREE

PEDIGREE

COLENSO BBDO, Auckland

New Zealand

Gold Lion

Gold Lion

F08 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BEER RETIREMENT ACCOUNT

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POKER BEER

POKER BEER

MEDIA.MONKS, Hilversum

The Netherlands

Silver Lion

Silver Lion