cannes-lions 2024
Explore the Winners & Shortlists
Winners
Shortlists
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
LAY'S CHIP CAM ChevronRight | PEPSICO PURCHASE | LAY'S | SLAP GLOBAL, Buenos Aires | Argentina | OMD USA, New York | Bronze Lion | Bronze Lion |
CLEAN SPONSORSHIP ChevronRight | CONSUL | WASHING MACHINES CONSUL | DM9, Sao Paulo | Brazil | DM9, Sao Paulo | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
NO AD ChevronRight | PAGUE MENOS | NO AD | LEW'LARA\TBWA, Sao Paulo | Brazil | LEW'LARA\TBWA, Sao Paulo | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
THE ICONIC PLAYLIST ChevronRight | MERCEDES-BENZ | CARS | TBWA\PARIS | France | GM TEAM X MEDIA, Paris | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
ADOPTION LIVE ChevronRight | MUSTI JA MIRRI | ADOPTION LIVE | ERMA & REINIKAINEN, Helsinki | Finland | WAVEMAKER, Helsinki | Bronze Lion | Bronze Lion |
HANDSHAKE HUNT ChevronRight | MERCADO LIBRE | MERCADO LIBRE RETAIL | GUT, Sao Paulo | Brazil | GUT, Sao Paulo | Grand Prix | Grand Prix |
BALLBOARDS ChevronRight | MERCADO LIBRE | MERCADO LIBRE RETAIL | GUT, Sao Paulo | Brazil | GUT, Sao Paulo | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
BARBIE BREAKS OUT OF THE BOX (OFFICE) ChevronRight | BARBIE | THE BARBIE MOVIE | HEARTS & SCIENCE, Burbank | USA | HEARTS & SCIENCE, Burbank | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
LIVE INSURANCE BY MAPFRE ChevronRight | MAPFRE | SEGUROS MAPFRE | MAPFRE, Madrid / McCANN SPAIN, Madrid | Spain | UM, Madrid / MAKING SCIENCE, Madrid | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
THE BIG SHAKE UP ChevronRight | AKTION DEUTSCHLAND HILFT (ALLIANCE OF GERMAN AID ORGANISATIONS) | AKTION DEUTSCHLAND HILFT | HAVAS, Dusseldorf | Germany | HAVAS, Dusseldorf | Silver Lion | Silver Lion |
SIM: SPECIAL INVESTIGATIVE MEDIA ChevronRight | DUTCH POLICE FORCE | DUTCH POLICE FORCE | INITIATIVE MEDIA, New York / KINESSO, New York / POLITIE, Amsterdam / INITIATIVE MEDIA, New York | USA | KINESSO, New York / INITIATIVE MEDIA, New York | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
THE BIG SHAKE UP ChevronRight | AKTION DEUTSCHLAND HILFT (ALLIANCE OF GERMAN AID ORGANISATIONS) | AKTION DEUTSCHLAND HILFT | HAVAS, Dusseldorf | Germany | HAVAS, Dusseldorf | Gold Lion | Gold Lion |
HANDSHAKE HUNT ChevronRight | MERCADO LIBRE | MERCADO LIBRE RETAIL | GUT, Sao Paulo | Brazil | GUT, Sao Paulo | Bronze Lion | Bronze Lion |
LUX "THE END" ChevronRight | LUX | LUX | VML, Singapore | Singapore | VML, Singapore | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
855-HOW-TO-QUIT-(OPIOIDS) ChevronRight | ANZEN HEALTH | HEALTHCARE | SERVICEPLAN, Munich | Germany | MEDIAPLUS GERMANY, Munich / MEDIAPLUS NORTH AMERICA, New York | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
AD-ONS ChevronRight | MCDONALD'S | MCDONALD'S | DDB NEW ZEALAND, Auckland | New Zealand | OMD, Auckland | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
THE CUSHIONING ROUTE ChevronRight | NIKE | NIKE INVINCIBLE 3 | BOOST BRAND ACCELERATOR, Barranco | Peru | Bronze Lion | Bronze Lion | |
TACOMA DOG TOY ChevronRight | TOYOTA | TOYOTA TACOMA | SAATCHI & SAATCHI, Los Angeles | USA | SAATCHI & SAATCHI, Los Angeles | Bronze Lion | Bronze Lion |
IF YOU'RE INTO IT, IT'S IN THE V&A ChevronRight | V&A | V&A | adam&eveDDB, London | United Kingdom | PHD, London | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
SPHERE ChevronRight | GOOGLE CLOUD | CLOUD COMPUTING | GOOGLE- CLOUD BRAND AND CREATIVE, SANTA CRUZ | USA | MEDIA FUTURES GROUP, San Francisco | Bronze Lion | Bronze Lion |
RENT YOUR SUNSET ChevronRight | CORONA | CORONA | FAHRENHEIT DDB, Lima | Peru | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
THE NAME CONFUSION ChevronRight | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION / RACING CLUB | REPUBLICA HAVAS , Miami | USA | Silver Lion | Silver Lion | |
SEE MY NAME ChevronRight | MOLSON™ | MOLSON™ | RETHINK, Toronto | Canada | WAVEMAKER, Toronto | Silver Lion | Silver Lion |
OUT-OF-HOME MATCHES ChevronRight | HEINEKEN | HEINEKEN | LEPUB, Sao Paulo | Brazil | JCDECAUX, Sao Paulo / NEOOH, Sao Paulo | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
GATORADE MATCH SAVER ChevronRight | GATORADE | GATORADE | SPRINGTIME, Buenos Aires | Argentina | UM, Buenos Aires | Bronze Lion | Bronze Lion |
E-POLICE STATION ChevronRight | WONDER WOMEN TECH | E-POLICE STATION | ALMAPBBDO, Sao Paulo | Brazil | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
OREO CALLS ChevronRight | OREO | OREO | VML, New York | USA | Bronze Lion | Bronze Lion | |
BANNED BOOK CLUB ChevronRight | DIGITAL PUBLIC LIBRARY OF AMERICA | DIGITAL PUBLIC LIBRARY OF AMERICA | FCB CHICAGO | USA | FCB CHICAGO | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
NEXT TO STOK'D ChevronRight | STOK'D CANNABIS | CANNABIS RETAILER | ANGRY BUTTERFLY, Toronto | Canada | Stryker Media, Toronto / ANGRY BUTTERFLY, Toronto | Bronze Lion | Bronze Lion |
THE UNNOTICEABLE WHOPPER ChevronRight | BURGER KING FRANCE | FAST FOOD | BUZZMAN, Paris | France | BUZZMAN, Paris | Gold Lion | Gold Lion |
INPLOYABLE ChevronRight | CANADIAN DOWN SYNDROME SOCIETY | SUPPORT FOR DOWN SYNDROME COMMUNITY | INITIATIVE, Toronto / FCB TORONTO | Canada | INITIATIVE, Toronto | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
COORS LIGHTS OUT ChevronRight | COORS LIGHT | COORS LIGHT | RETHINK, Toronto | Canada | Bronze Lion | Bronze Lion | |
LAY'S CHIP CAM ChevronRight | PEPSICO PURCHASE | LAY'S | SLAP GLOBAL, Buenos Aires | Argentina | OMD USA, New York | Silver Lion | Silver Lion |
MICHAEL CERAVE ChevronRight | CERAVE | CERAVE MOISTURIZING CREAM | OGILVY PR, New York | USA | BCL, New York | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
BMW IJACK ChevronRight | BMW GROUP MIDDLE EAST | BMW IX | SERVICEPLAN MIDDLE EAST, Dubai | United Arab Emirates | MEDIAPLUS MIDDLE EAST, Dubai | Bronze Lion | Bronze Lion |
NO AD ChevronRight | PAGUE MENOS | NO AD | LEW'LARA\TBWA, Sao Paulo | Brazil | LEW'LARA\TBWA, Sao Paulo | Silver Lion | Silver Lion |
AFTER-DINNER DINNER ChevronRight | MCDONALD'S | MCDONALD'S | FP7 McCANN, Dubai | United Arab Emirates | SPLASH MEDIA SRL., Santo Domingo | Bronze Lion | Bronze Lion |
SORRY FOR SLURPING ChevronRight | POT NOODLE / UNILEVER | POT NOODLE (CHICKEN AND MUSHROOM) | adam&eveDDB, London | United Kingdom | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
HANDSHAKE HUNT ChevronRight | MERCADO LIBRE | MERCADO LIBRE RETAIL | GUT, Sao Paulo | Brazil | GUT, Sao Paulo | Silver Lion | Silver Lion |
ALCARAZ SIGNS ChevronRight | NETFLIX | TV PROGRAM | DAVID, Madrid | Spain | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
ANIMAL ALERTS ChevronRight | PETPACE | ANIMAL ALERTS | SERVICEPLAN, Munich / L&C, New York | Germany | MEDIAPLUS GERMANY, Munich | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
E-POLICE STATION ChevronRight | WONDER WOMEN TECH | E-POLICE STATION | ALMAPBBDO, Sao Paulo | Brazil | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
INFLATION COOKBOOK ChevronRight | SKIPTHEDISHES | SKIPEXPRESSLANE | DENTSU CREATIVE, Toronto / DENTSU CREATIVE, Montreal | Canada | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
IF YOU'RE INTO IT, IT'S IN THE V&A ChevronRight | V&A | V&A | adam&eveDDB, London | United Kingdom | PHD, London | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
ET LE BUUUUUD ChevronRight | BUDWEISER | BUDWEISER | BETC, Paris | France | DENTSU CREATIVE, Toronto | Bronze Lion | Bronze Lion |
THIS IS AN IKEA STORE ChevronRight | IKEA | IKEA | OGILVY, Manila | The Philippines | OMD PHILIPPINES, Makati City | Silver Lion | Silver Lion |
ROASTS FOR RIVALS ChevronRight | 7-ELEVEN | 7-ELEVEN | DENTSU CREATIVE, New York | USA | DENTSU X, New York | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
HEINZ KETCHUP FRAUD ChevronRight | HEINZ KETCHUP | HEINZ KETCHUP | RETHINK, Toronto | Canada | STARCOM, Chicago | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS ChevronRight | POP TARTS | POP TARTS TOASTER PASTRIES | STARCOM, Chicago / LE TRUC, New York / NETFLIX MARKETING PARTNERSHIPS, Los Angeles | USA | STARCOM, Chicago | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
DON'T DELETE MENU ChevronRight | WENDY'S | WENDY'S | VML, New York / VML COMMERCE, Buenos Aires / VML COMMERCE, New York | USA | Silver Lion | Silver Lion | |
THE SWEAT SIDE OF SPONSORSHIP ChevronRight | GATORADE | GATORADE | ISLA REPUBLICA, Sao Paulo | Brazil | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
ANIMAL ALERTS ChevronRight | PETPACE | ANIMAL ALERTS | SERVICEPLAN, Munich / L&C, New York | Germany | MEDIAPLUS GERMANY, Munich | Silver Lion | Silver Lion |
SIGHTWALKS ChevronRight | SOL CEMENT | SOL CEMENT | CIRCUS GREY, Lima | Peru | APOYO COMUNICACION, Lima | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
INFLATION COOKBOOK ChevronRight | SKIPTHEDISHES | SKIPEXPRESSLANE | DENTSU CREATIVE, Toronto / DENTSU CREATIVE, Montreal | Canada | Silver Lion | Silver Lion | |
BANNED BOOK CLUB ChevronRight | DIGITAL PUBLIC LIBRARY OF AMERICA | DIGITAL PUBLIC LIBRARY OF AMERICA | FCB CHICAGO | USA | FCB CHICAGO | Gold Lion | Gold Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
COST OF BEAUTY ChevronRight | DOVE | DOVE | MINDSHARE, New York / OGILVY, London / OGILVY, Toronto | USA | MINDSHARE, London | Bronze Lion | Bronze Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
SHOT ON IPHONE / LITTLE GARLIC ChevronRight | APPLE | IPHONE | OMD USA, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles / TBWA\MEDIA ARTS LAB, Shanghai | USA | OMD, Shanghai / OMD USA, Los Angeles | Bronze Lion | Bronze Lion |
CERAVE: THE SKINCARE MVP MASTERING SUPER BOWL MEDIA ChevronRight | CERAVE | CERAVE MOISTURIZING CREAM | LOREAL USA, New York / OGILVY PR, New York | USA | BCL, New York / OPTIMUM SPORTS, New York / LOREAL USA, New York | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
SANS EMISSION ChevronRight | VOLKSWAGEN | THE VOLKSWAGEN ID.4 | TOUCHE!, Montreal / VML CANADA, Toronto | Canada | TOUCHE!, Montreal | Silver Lion | Silver Lion |
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Media | Prize | Award |
ANIMAL ALERTS ChevronRight | PETPACE | ANIMAL ALERTS | MEDIAPLUS GERMANY, Munich / SERVICEPLAN, Munich / L&C, New York | Germany | MEDIAPLUS GERMANY, Munich | Gold Lion | Gold Lion |