The story was built around the Idea Adventure, a FIAT car fully integrated into the plot, serving as a scenery for the adventure or a means to reach it. The spicy content of the posts and the use of tags such as "sex", "adventure" and "dating" attracted people to follow the characters' Twitter feeds.

Each day, more and more people were following the characters. People would watch the interaction between them, or would themselves interact with the characters, trying to take part in the couple's adventurous encounters.