Cannes Lions
Tweet & Feel with Alain Prost
PUBLICIS CONSEIL, Paris / RENAULT / 2016
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Overview
Entries
Credits
OVERVIEW
Description
Asking through Twitter our Renault premium ambassador, Alain Prost, Formula 1 World Champions, what he felt while test driving the car.
Execution
14th of September on Twitter to ask questions to Alain Prost and a dedicated website to watch the livestream video and get the answer livestream video.
Outcome
22,6% engagement rate
6 million social media impressions
Top 5 trend topics on Twitter
More than 3 minutes spent per user
+869% of users Vs objectives (+ 347 000 sessions on website the D-Day)
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