Of course, none of the invited guests refused to speak to journalists communicate to the whole city about this event.

All because of live frogs.

We just wrote on the cases: "If you think that this is real French cuisine, you just understand nothing about it".

We have taken the most popular and reproduced symbol and main stereotype of French cuisine: the frog. Live frogs became invitations...

They were placed into branded cases and delivered personally to restaurant's clients, well-known bloggers and journalists. We suggested people swap frogs for a chic dinner in a Vatel restaurant.

Vatel is the main French restaraunt in Ekaterinburg (Russia).

The goal is to make French cuisine popular.Target audience:- clients- trendsetters - bloggers- mediaThe strategy is to activate WOM effect for the campaign.