The objective of the campaign was to create a low-budget promo for the steak house, that was situated in the neighbourhood of Ekaterinburg.

The target audience of the restaurant lives in the neighbourhood around. So we decided to use only one billboard, but make it very attractive and place a real cow beside it.

- We had more than 250,000 active contacts on the street.

- More than 30 publications in local mass media and blogs.

- Traffic to the restaurant increased by 17%.

With a very small budget of renting 1 billboard and 1 animal, we created a great newsbreak and raised interest in the restaurant through the target audience. After that we made outdoor and prints with a message 'Do not worry, we use only 100% Argentinian meat'.