Vatel is the main French restaurant in Ekaterinburg (Russia).

The goal is to make French cuisine popular.Target audience:- clients- trendsetters - bloggers- mediaThe strategy is to create a WOM effect for the campaign.We have taken the most popular symbol and main stereotype of French cuisine: a frog.

Live frogs became the invitations.

They were placed into branded cases and delivered personally to restaurant's clients, well-known bloggers and journalists.

We suggested people use the frogs for a chic dinner in Vatel restaurant.

The goal is to make French cuisine popular in Ekaterinburg (Russia).

We have taken the most popular symbol and main stereotype of French cuisine: a frog. Live frogs became the invitations.They were placed into branded cases and delivered personally to the restaurant's clients, well-known bloggers and journalists.

We suggested people to change frogs for a chic dinner in Vatel restaurant.Of course, none of the invited guests refused to come and journalists communicate to the whole city about this event: because of the live frogs.

We just wrote on the cases: "If you think that this is real French cuisine: you just understand nothing about it."

- We have destroyed the myth about the imperfection of French cuisine- We provided all invited guests to the event- With no media budget we provoked free publications for more than €20,000- During the advertising campaign no frog was hurt.

The strategy is to activate WOM effect for the campaign.

Russian people traditionally eat a lot. But French cuisine is not popular in Russia. So, one of the best French restaurant Vatel had a problem with how to attract clients.