'Greencard' is the unique bank product that makes shopping comfortable, pleasant and advantageous.

However, almost 90% of Russians prefer paying by cash, not minding all the disadvantages that cash money has: it can be easily lost or damaged, need counting and is just not that comfortable to be carried with you compared to a credit card. So we need to make the target audience trust bank cards.

On each banknote there was a message, saying that they can lose money too someday. And they should use 'Green card' not to face this problem. This happened to be a great motivation to start a new bank product too.

So, in both cases if people were honest and gave money back, and if they preferred to keep lost money - they received a direct brand message.

We decided to make tricks with our shopaholic clients in their favourite places of habit – trade malls. Promoters, which look exactly like usual clients, were losing their cash money as if they were just oblivious and messy. When people around tried to give them lost money back, they were immediately contacted by hostesses who awarded these honest people by issuing a card within 10 minutes. Those, who did not want to give 'lost' money back to our promoters, also received a surprise.

Results:

$1,500 cash invested into non-cash shopping.

Thousands of mall visitors participated in this trick.

Brand awareness increased by 38%.

Selling of credit cards increased by 112%.