Media > Use of Media
RED PEPPER, Ekaterinburg / VATEL / 2012
Overview
Credits
Effectiveness
Of course, none of the invited guests refused to speak to journalists communicate to the whole city about this event.
All because of live frogs.
We just wrote on the cases: "If you think that this is real French cuisine, you just understand nothing about it".
Execution
We have taken the most popular and reproduced symbol and main stereotype of French cuisine: the frog. Live frogs became invitations...
They were placed into branded cases and delivered personally to restaurant's clients, well-known bloggers and journalists. We suggested people swap frogs for a chic dinner in a Vatel restaurant.
Strategy
Vatel is the main French restaraunt in Ekaterinburg (Russia).
The goal is to make French cuisine popular.Target audience:- clients- trendsetters - bloggers- mediaThe strategy is to activate WOM effect for the campaign.
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