We have taken the most popular and reproduced symbol and the main stereotype of French cuisine - a frog.

Live frogs became invitations...

They were placed into branded cases and delivered personally to restaurant's clients, well-known bloggers and journalists.

We suggested people to exchange their frogs for a chic dinner in Vatel restaurant.

Vatel is the main French restaraunt in Ekaterinburg (Russia).

The goal is to make French cuisine popular.Target audience:- clients- trendsetters - bloggers- mediaThe strategy is to activate the WOM effect of campaign.

- We have dethroned the myth about imperfection of fresh cuisine- We provided the arrival of 100% of invited guests to the event- With no budget for media we provoked free publications for more than €20,000- During the advertising campaign no frog was hurt.

Of course, not one of the invited guests refused to command journalists to communicate with the whole city about this event. Cause: live frogs.

We just wrote on the cases: 'If you think that this is real French cuisine, you just understand nothing about it'.