Brand Experience and Activation > Use of Promo & Activation
CHEIL BRASIL, Sao Paulo / BIO RITMO / 2011
Overview
Credits
ClientBriefOrObjective
Motivate the practice of physical exercises.
Effectiveness
During those weeks when the gift was distributed, there was a large increase in the amount of postings and comments from Bio Ritmo profiles on the social networks, in addition to a 6% increase in the amount of registrations for monthly plans.
Implementation
Bio Ritmo Fitness Centre distributed T-shirts with a special feature to its students, as well as to people visiting the city’s public parks where it is established. When it is dry, it is only an ordinary T-shirt, which reads: You look better when you sweat. By getting sweaty due to the person's perspiration , the T-shirt reveals a tattoo drawing, which enhances both the male and female shape.
Relevancy
The distribution was free and its use with people perceived the benefit of training at the Bio Ritmo Fitness Centre/
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