Since 1978, the Rainbow Warrior allowed Greenpeace to gain numerous victories for the protection of our planet. Today it made its time and Greenpeace needs to replace herThe promotion objectives : Raise funds to finance the construction of the new Rainbow Warrior and involve all the people who want to be part of this story.

Thousands of new owners posted their certificates on social networks, which created a media burst.With 0 euro media investment, the results so far are : 1 256 122 euro raised 31 486 Certificates of ownership 1 857 304 visitors from 171 countriesTime spent : 3 minutes per visitorFor Greenpeace, it’s « the most successful fundraising campaign of the decade »

Offer people to purchase and own a piece of the new Rainbow Warrior, by launching an e-commerce website anewwarrior.com. More than 400.000 pieces for sale from 1 euro to 7.000 euro. Contributors receive a certificate of ownership and their name appears on the Contribution Wall onboard the real Rainbow Warrior.The new Rainbow warrior’s website also includes architectural plans, a 3D tour of the ship and video stories adventure told by crewmembers. Visitors can also watch the Rainbow Warrior’s construction live via a webcam installed at Fassmer Shipyard in Bremen, Germany.

For the first time in a fundraising campaign, we’ve materialized the gift.

The fact to know for what exactly you donate by receving a certificate of ownership made all the donators part of the story of the new Rainbow Warrior as an activist.Anewwarrior.com is translated in 6 different languages to be more accessible to everybody.Each donator becomes a « warrior ».