Brand Experience and Activation > Product & Service
OGILVY ARGENTINA, Buenos Aires / TEDX BUENOS AIRES / 2011
Awards:
Overview
Credits
ClientBriefOrObjective
TED is a nonprofit organization devoted to ideas worth spreading. Ted offers inspiration from the world's most inspired thinkers to a global community.In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx.
Effectiveness
• For the first time, TAXI DRIVERS turned into promoters.• We spread the TEDx throughout every part of the city.• We reach 7000 passengers in just 1 week of work.• That´s 7 times de Tedx´s Buenos Aires audience.• More than 2.000.000 followers received the video via Twitter.• Due to success of the spread, we will use HAIRDRESSERS in TEDx 2012.
Implementation
We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. In this way, we promote TEDx ideas among common people.
Relevancy
We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. In this way, we promote TEDx ideas among common people.
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