Brand Experience and Activation > Product & Service

SPREAD THE TED

OGILVY ARGENTINA, Buenos Aires / TEDX BUENOS AIRES / 2011

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

ClientBriefOrObjective

TED is a nonprofit organization devoted to ideas worth spreading. Ted offers inspiration from the world's most inspired thinkers to a global community.In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx.

Effectiveness

• For the first time, TAXI DRIVERS turned into promoters.• We spread the TEDx throughout every part of the city.• We reach 7000 passengers in just 1 week of work.• That´s 7 times de Tedx´s Buenos Aires audience.• More than 2.000.000 followers received the video via Twitter.• Due to success of the spread, we will use HAIRDRESSERS in TEDx 2012.

Implementation

We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. In this way, we promote TEDx ideas among common people.

Relevancy

We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. In this way, we promote TEDx ideas among common people.

More Entries from Public Health & Safety, Pubic Awareness Messages in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
AMERICAN ROM

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

(opens in a new tab)

More Entries from OGILVY ARGENTINA

24 items

Gold Cannes Lions
THE FRIENDSHIP MACHINE

Ambient Media (Large Scale)

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

(opens in a new tab)