Brand Experience and Activation > Use of Promo & Activation

THE BREATHE HAPPY SOCIAL EXPERIMENT

GREY NEW YORK, New York / FEBREZE / 2011

Awards:

Bronze Cannes Lions
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More Entries from Best Use of Experiential Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
AMERICAN ROM

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
MUSICAL FITTING ROOMS

Best Temporary In-Store Displays in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Gold Cannes Lions
SAVE AS WWF

Best Use of Other Digital Media in a Promotional Campaign

SAVE AS WWF

WORLD WILDLIFE FUND (WWF), JUNG von MATT

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Gold Cannes Lions
4TH AMENDMENT WEAR

Best use of Social Media Marketing in a Promotional Campaign

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Gold Cannes Lions
AMERICAN ROM

Food and Non-Alcoholic Drinks

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
4TH AMENDMENT WEAR

Corporate Image & Information

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Silver Cannes Lions
GREENBACKS FOR GREENBACK

Best Use of Experiential Marketing in a Promotional Campaign

GREENBACKS FOR GREENBACK

H&R BLOCK, FALLON

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Silver Cannes Lions
DRUNK VALET

Best Use of Experiential Marketing in a Promotional Campaign

DRUNK VALET

BAR AURORA & BOTECO FERRAZ, OGILVY BRASIL

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Silver Cannes Lions
THE MISSING CHILD

Best Use of Guerilla Marketing in a Promotional Campaign

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Silver Cannes Lions
SPREAD THE TED

Best Use of Guerilla Marketing in a Promotional Campaign

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
FAST FOOD

Best Use of Guerilla Marketing in a Promotional Campaign

FAST FOOD

GLAXO SMITH-KLINE, GREY MEXICO

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Silver Cannes Lions
MUSICAL FITTING ROOMS

Best Use of Ambient in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Silver Cannes Lions
THE CANVAS EXPERIMENT

Best Temporary In-Store Displays in a Promotional Campaign

THE CANVAS EXPERIMENT

CONVERSE, PERFECT FOOLS

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Silver Cannes Lions
A NEW WARRIOR

Best Online Advertising in a Promotional Campaign

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
GETAWAY STOCKHOLM

Best Use of Other Digital Media in a Promotional Campaign

GETAWAY STOCKHOLM

MINI, JUNG von MATT

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Best use of Social Media Marketing in a Promotional Campaign

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
CAP RECALL

Alcoholic Drinks

CAP RECALL

JAMES READY, LEO BURNETT TORONTO

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Fast Moving Consumer Goods (not including food)

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
BIG NOSES

Durable Goods

BIG NOSES

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions
DATED PILLOWS

Durable Goods

DATED PILLOWS

PACIFIC BRANDS, HAPPY SOLDIERS

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Silver Cannes Lions
A NEW WARRIOR

Charities

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
SPREAD THE TED

Public Health & Safety, Pubic Awareness Messages

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
THE MISSING CHILD

Public Health & Safety, Pubic Awareness Messages

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Bronze Cannes Lions
THE BREATHE HAPPY SOCIAL EXPERIMENT

Best Use of Experiential Marketing in a Promotional Campaign

THE BREATHE HAPPY SOCIAL EXPERIMENT

FEBREZE, GREY NEW YORK

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More Entries from GREY NEW YORK

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Titanium Cannes Lions
UNLOAD YOUR 401K

Titanium and Integrated

UNLOAD YOUR 401K

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
BREATHE HAPPY

Creative Effectiveness

BREATHE HAPPY

PROCTER & GAMBLE, GREY NEW YORK

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
#DADDO

Fast Moving Consumer Goods

#DADDO

PANTENE, GREY NEW YORK

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Gold Cannes Lions
HANDLE WITH CARE

Fast Moving Consumer Goods

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
CARE BY VOLVO MOBILE APP

Automotive

CARE BY VOLVO MOBILE APP

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Use of Events & Stunts

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Non-Fiction: Online (15 minutes or under in length)

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
SUPER BOWL BABIES CHOIR

Best Music/Brand Partnership

SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE, GREY NEW YORK

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Gold Cannes Lions
BEYOND THE STILL

Best Use of Branded Content

BEYOND THE STILL

CANON, GREY NEW YORK

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Gold Cannes Lions
PIZZERIA

Commercial Public Services

PIZZERIA

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DINNER PARTY

Commercial Public Services

DINNER PARTY

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
FUNERAL

Commercial Public Services

FUNERAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
HOUSE

Commercial Public Services

HOUSE

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
PLATOON

Commercial Public Services

PLATOON

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
WIG SHOP

Commercial Public Services

WIG SHOP

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DOG COLLAR

Commercial Public Services

DOG COLLAR

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
STRAY ANIMAL

Commercial Public Services

STRAY ANIMAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
ROADSIDE DITCH

Commercial Public Services

ROADSIDE DITCH

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
DALLAS GAS STATION

Launch or Re-launch

DALLAS GAS STATION

TNT, GREY NEW YORK

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