Direct > Use of Direct Marketing
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / ALCATEL / LUCENT / 2011
Overview
Credits
BriefWithProjectedOutcomes
Using this new technology, you find yourself in a virtual meeting room, no matter where you are. That’s why we designed a ‘portable meeting room’: a foldable sunscreen for your laptop with the interior of a real meeting space, complete with flipchart, clock, cupboards and a ceiling. The Portable Meeting Rooms were sent as a direct mailing to influential technology bloggers, inviting them to watch an online preview of the product.
ClientBriefOrObjective
Alcatel-Lucent provides communication solutions to companies all over the world. In 2011, they launch a new software package that enables you to participate in a virtual meeting. The interface will be far more developed & professional than Skype or any existing video conferencing.
Effectiveness
Redemption was 100%: all of the bloggers visited the website and are now aware of the upcoming release of the product.
Relevancy
From now you will be able to meet anywhere, anytime.
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