Media > Use of Media
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / NUTRICIA / 2011
Overview
Credits
Effectiveness
Baby connection was an instant hype!
Execution
Baby connection. A unique dual screen iPhone application that supports pregnant moms by engaging dads-to-be. Baby Connection is best used as a couple. There’s a mom and a dad version. But what’s more, the two versions can not only detect each other, if you put both phones together they literally become one!
Strategy
Baby food company NUTRICIA wanted to start supporting parents even before their baby was born.
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