Media > Use of Media
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / CARLSBERG / 2011
Awards:
Overview
Credits
Effectiveness
More then 350,000 people viewed the tutorial video online.
Execution
We created an ad that allows you to open your bottle of CARLSBERG. It’s named ‘probably the best ad in the world’. Readers were sent to www.probablythebestadintheworld.be to see how it works.
Strategy
CARLSBERG is known to be ‘probably the best beer in the world’.Brief: create a print ad for a men’s magazine that convinces readers of the CARLSBERG claim.
More Entries from Best Use of Print in Media
24 items
More Entries from DUVAL GUILLAUME ANTWERP/MODEM
24 items