TMF Party Travel organises trips for 16-24 years old teenagers to top party destinations around Europe. They briefed us to get attention towards their 5 + 1 sales promotion.

The Push-up Posters were part of an integrated campaign. In total, TMF Party Travel’s spring campaign tripled sales compared to last year. We’re still wondering how parents feel about this result.

Five bulging bikinis surround a well-tanned, smiling chap in a white cowboy hat. The posters were cleverly folded and pasted up to create the push-up effect in bars and clubs.

We've hit youngsters in places where they hang out - bars and clubs.