Using this new technology, you find yourself in a virtual meeting room, no matter where you are. That’s why we designed a ‘portable meeting room’: a foldable sunscreen for your laptop with the interior of a real meeting space, complete with flipchart, clock, cupboards and a ceiling. The Portable Meeting Rooms were sent as a direct mailing to influential technology bloggers, inviting them to watch an online preview of the product.

Alcatel-Lucent provides communication solutions to companies all over the world. In 2011, they launch a new software package that enables you to participate in a virtual meeting. The interface will be far more developed & professional than Skype or any existing video conferencing.

Redemption was 100%: all of the bloggers visited the website and are now aware of the upcoming release of the product.

From now you will be able to meet anywhere, anytime.