Social and Influencer > Online Advertising
MRM , New York / UNITED STATES ARMY / 2009
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What’s the best way to demystify deployment for potential US Army recruits? Engage prospects and their families in an unmoderatedconversation with men and women who are stationed in Iraq. This was the first time any branch of the armed services created a real time dialogue with soldiers in an active warzone and the response exceeded all expectations and drove live lead volume by 30%.
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