The US Army virtual world is an immersive web experience that explores the technology, teamwork and intense camaraderie of soldiers working in Linguistics, Special Forces, Field Artillery, Cryptology and Ordnance Disposal through the portal of a 3D Army post in created in high resolution CGI. Each hot spot on the installation launches a film offers a first-hand view into the lives of soldiers, enabling the user to learn about the different skills, training and expertise offered by the Army, directly from the soldiers serving in each unit. The impact was dramatic, triggering a 75% overall increase in web generated leads and a 30% overall increase in user engagement per month.