We were asked to make Intel's gaming processor relevant. The target already knew what video games they liked to play. They had to be convinced their gaming experience would be significantly better with Intel. The online video made the enemies of Far Cry 2 the focus. By honing in on the neurosis and paranoia created among the tribal warlords dealing with a mysterious new power source, the video demonstrated how formidable the Intel Gaming processor can make the gamer, no matter how murderous the enemy.

After two weeks on YouTube the video had almost 350,000 hits and over 1500 comments by deeply engaged gamers.