The reality show was getting more popular and the site traffic increased to 600 visits per day. During the 3 months of the campaign, our website reached around 54,000 visits, the rating of the show RG Elements went high up and finally, Royal Gelatin sales rose up to 37%. Besides all that, we ended up creating the first Online Reality Show for kids in the country, and thus and direct communication line between our brand and the people.

The different chapters of this tale told the story of the magical adventure of two siblings, Charlie and Lucy, whom along with their toys will live an unforgettable experience we called Charlie's Room. In the room, seven different characters will live together, but as time goes by, they will have to nominate each other since one of them will have to leave the room.We created an alliance with the best-rated kids TV show in Costa Rica. There, we would broadcast long versions of our ads, plus the show hosts would present life in a real-size replica of Charlie's room.A website was created and kids would be able to see what was going on in the room 24 hours a day. They could also engage into online games with the characters of the room.

In 2008, Kraft Foods wanted a commercial to reposition Royal Gelatin as a fun dessert, now that the brand was becoming boring and kids lately weren't asking for gelatin. So our goal was to reach that target through something that will move them into asking their parents for Royal Gelatin, and at the same time, defeat the Wii, kids TV shows and the whole bunch of toys they're usually surrounded with. It's when we decided we're not creating a commercial, but instead we'll give kids the entertainment no other food brand has ever given them.