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HOLIDAY AD

STRAWBERRYFROG, New York / SUNTRUST BANKS / 2017

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Overview

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OVERVIEW

BriefExplanation

Christmas is the season that people are told to overspend on gifts to feel good. SunTrust bank went out with the opposite message. Don't over spend. Instead, enjoy the moments that really matter - time with your family. The spot opens with a couple laughing and shows families spending quality time together.

EntrySummary

The film is a collection of beautiful, simple moments shared between loved ones, that make us realize just how much of a gift the present moment can be. The film builds one by one introducing us to new characters that express the true joy they get from simply being together. The conclusion of the film is to remind us all that no matter what the pressures of the holiday season may bring, SunTrust wants to help you be present in the moments that matter.

ScriptInEnglish

’TWAS THE SHOPPING SEASON:30

VISUAL: DIFFERENT MOMENTS BETWEEN FAMILY MEMBERS AND LOVED ONES THAT MATTER MORE THAN GIFTS

VO: ’Twas the season of shopping

and all through the hall

we were joking and laughing

not a care at all.

When what to my wondering brain did appear

but the realization that I wouldn’t want to be

anywhere but here.

Forget presents or overspending or wrapping paper or stuff.

Right now is what matters the most, and enough.

END VO: This holiday season, SunTrust is helping you give the gift of being present, instead of worrying about presents. We’re a different kind of bank, for a different kind of holiday cheer.

SUPER: SunTrust.

SUPER: Find out more at OnUp.com

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