Social and Influencer > Websites & Microsites

THE GIRL STORE

STRAWBERRYFROG, New York / K.C. MAHINDRA EDUCATION TRUST / 2011

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Translation

The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education; the most effective way to break the cycle of sex slavery and underage marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site.In the first few weeks we received over 3 million hits up-to-date, raised enough funds to send hundreds of girls to school, and received global media coverage: Forbes.com, Huffington Post, and Jezebel.com (to name a few).

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