Social and Influencer > Other Interactive Digital Solutions

HELLO BABY - PREGNANCY CALENDAR

STRAWBERRYFROG, New York / PROCTER & GAMBLE / 2010

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

Translation

Ultrasound photos are grainy, difficult to interpret, and leave parents with no way to visualise their baby’s size.

Introducing Hello Baby. The only pregnancy calendar created for the iPad, with simulated life-size images of a baby’s growth from week 4 through 40.Parents can enter their baby’s name, heart rate, due date, weight, and length, and the image will adjust to these dimensions for a personalised experience. Mums can view rare, rich images of the baby next to their tummy, zoom in on details, and share her pregnancy with loved ones by posting the baby’s week-to-week growth on facebook.

More Entries from Interactive Tools (for PCs, MACs, etc) in Social and Influencer

24 items

Grand Prix Cannes Lions
THE FUN THEORY

Best Digitally Led Integrated Campaign

THE FUN THEORY

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

More Entries from STRAWBERRYFROG

24 items

Gold Cannes Lions
OUT THE MONSTER

Pharma, Vaccines & Biotech

OUT THE MONSTER

OREXO, STRAWBERRYFROG

(opens in a new tab)