Social and Influencer > Craft

A GIRL STORY

STRAWBERRYFROG, New York / K.C. MAHINDRA EDUCATION TRUST / 2011

Awards:

Bronze Cannes Lions
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Film
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Overview

Credits

OVERVIEW

Translation

A Girl Story is a unique, donation-based film series that combines technology, film, and storytelling to shed light on the global challenge of educating young girls. The animated, emotional story follows the path of a young Indian girl named Tarla who wants to go to school to better her life. Whether she succeeds, however, is completely up to you, because Tarla's story progresses only by audience donations that unlock new chapters within the YouTube film series. To ensure a smooth, filmic quality, each YouTube video is programmed to allow Tarla to seamlessly transition from one frame to the next.

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