The task: to increase Nokia’s Christmas sales. The challenge: to incorporate different products and services into a limited-budget concept.

Strategy: Development of the online TV sales format “Wish-list-TV” with Nils Bomhoff, known from a TV gaming station, as anchorman.

Nils provides gift ideas of Nokia’s product world in eleven subsequent sales shows. Every show focuses on special lifestyle themes. Nils tests cell phones, accessories and services and encourages a dialogue with the user.

Result: An active discussion about the services and products introduced in the show, took place within the social media realm and with the help of comment functions.