Social and Influencer > Websites & Microsites
TOKYU AGENCY, Tokyo / JAPANESE TRADE UNION CONFERENCE / 2009
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Brief: To resolve social issues such as economic recession, the client wanted to have an opportunity to talk with people about their daily problems.As a solution, we created a "Japanese National Complaining Championship" that gives people a chance to voice their stress.Enter your complaint and "Tobuta" will fly up high into the air. The distance is determined by mouse-click and the weight of your complaint.The site launched in Sep. Appeared in over 2000 blogs, Yahoo! news, newspaper, magazine and TV news. The site recorded over 1,000,000 views, 550,000 users and 150,000 comments by Jan. 09.