Design > Corporate or Brand Identity
HAPPY F&B, Gothenburg / FORSMAN & BODENFORS / 2009
Overview
Credits
BriefExplanation
The business objective is to communicate the agency in a way that seperates them from their competition and makes them memorable.
ClientBriefOrObjective
The technical challenge was to emboss the black line of the logo and of the most important information. No standard solutions; everything is custom made to create the right look and feel.
Effectiveness
Positive references from clients.
Execution
With more than 25 partners, the focus on the two surnames of the founders are less important. The short popular version F&B inspired to create a contemporary monogram. The thin line of the monogram becomes a playful theme to highlight infomation and seal presentations.
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