Create a design that clearly connect to the prizewinner and his work. And to create a design that celebrate the prizewinner.

The Torsten and Wanja Söderberg Prize is one of the world’s largest design awards. Each year, a Nordic designer receives one million Swedish kronor and is presented in a separate exhibition at The Röhsska Museum. This year’s prizewinner (2012) is Norwegian jewellery designer Sigurd Bronger – also referred to as a jewellery engineer.

We were inspired by the individuality and humour in his work, by the balloons, shoe soles and sponges that have been transformed into ingenious, wearable jewellery.

During the photo shoot we asked Bronger to blow up a balloon, thereby changing the picture’s contents. He disappears, frame by frame, to reappear once the balloon has burst.

The result is five different posters/covers in a filmic sequence. Besides the characteristic balloon, the sequence forms a link to one of Bronger’s most fundamental themes – time.

The catalog for the exhibition had a large consumption among visitors.