The business objective is to communicate the agency in a personal way that separate them from their competition and makes them memorable. Since the colours are picked from real buildings designed by Semrén & Månsson, the business objective is also to start a conversation and get people to notice the work.

The technical challenge was to create colours that look just like the objects they were picked from. Since we used coloured paper, we had to design custom made envelopes.

Positive references from clients.

Architects and their identities are almost always black and white. To focus on this firm's somewhat different and more market oriented position, we added colour in a vivid, relevant way.

The colours are based on interesting details on Semrén & Månsson's buildings. E.g. Balcony Pink, Pool Turquoise.