The business objective is to get people interested and to visit the exhibition. The longterm business objective is to make Röhsska Museum a strong brand.

The big letter Ö (The Röhsska museum logo) in the low right corner has the same size and place on all posters.

The technical challenge was to find places to photograph that describe the idea in the best way.

The exhibition got a lot of attention in media and many people visited the Röhsska Museum.

Skateboard graphic design is often young and experimental. We wanted to add a classic quality and something with close relation to the actual activity. Even without visible skateboards or skaters, the photos send a clear message.