Elanders is one of the largest printing houses in Sweden. They wish to become an instant choice for designers when it comes to creative printed materials.

To create a concept to remind designers that Elanders is one of the oldest, largest, and foremost printing houses in Sweden.To find an efficient way to reach this rather fastidious target group.

The poster series won a gold in Cannes Lions 2010. Since the target group is quite into design competitions, we saw the opportunity to do a follow up. A new poster with a very relevant theme: “Winners”.The project has been recognized on numerous design blogs and Elanders get frequent requests for the posters.

We created a series of posters presenting advanced printing techniques in the form of a number of current and geekish themes as »Movie Bad Guys» (relating to the increasing popularity of horror films), »Swedish Summer» (in the run-up to the holiday season) and »First Novel» (at the time of the Gothenburg book fair).