The Austrian leasing and financing market is under high pressure of competition. BACA-Leasing is market leader but has to face increasing competition and starts to attack new high value target groups.Task: contact medical doctors, offer services of BACA-Leasing, present the company as the competent partner for financing medical equipments and interiors.Target Group: 5.000 selected medical doctors, who are supposed to have high demand for medical equipment (dentists, radiologists, gynecologists etc)Goal: fix dates for sales reps of BACA-Leasing or demand of specific offers.

Medical doctors are very busy and basically do not respond to advertising. To get their attention we sent them a new but proven successfull medicine: "BACAmed" with a lot of positive indications against wrong finance decisions. Leasing of BACA is the sucessful remedy for all decisions that need to be taken for financing medical equipment.

We mailed a high impact super-size sample of the BACAmed, offering doctors two high effective medBONI (=bonuses), when signing a contract. Additionally it offers instant effects in form of positive energy (boxes of vitamin pills).The inpack "instruction leaflet" illustrates advantages and how effective bacaMED is increasing the well-being of users.Still questions? Call the BacaMED hotline or contact the flash-microsite. Otherwise fax back the "success recipe" directly and ask for a specific offer.

396 doctors asked for an offer (7,9%), Costs of 29.404 € resulted in a CPR of 74,25 €, an amount well invested given the average amount of a contract.