Aids (HIV) is still a problem - even worse – target groups (especially gays) are getting lazy again in prevention. 'As long as I don't know, I am not ill' - risks are ignored increasingly. One relies on the responsibility of the partner but does not even know if oneself is infected. Irrational excuses follow. People start lying to themselves. And to their partners).Target of the Aids Help Association is to activate the most risky target group to do an HIV test. That gives certainty – and increases well-being as well as raises chances of early detection to prevent bigger problems.

Guerilla-Strategy: reach target group where they usually meet – in gay bars, pubs and restaurants – and try to get impact. Mailing to bar-owners 'Lie-Detector' to present the campaign and the ad-material, inviting them to order and place it in their premises.Follow-Up: distribution set of info & deco material: brochures, posters, toilet-stickers, beer-coaster, matches and free-cards.All items invite people to visit (http://test.aids.at) and learn about the anonymous HIV tests and could order their personal copy of the posters.To succeed with this strategy we needed an eyecatcher that is of high symbolic value and well known for 'lying to oneself':It's Pinocchios nose, that has high impact – it looks somehow like a penis. Headlines involve to self 'critical thoughts' and should lead to the demanded reaction – the HIV test.

16% of all relevant bars and restaurants accepted spontanously to support the activity and ordered posters and other deco material. Visits at the Aids Help Internet site has increased by 18% since starting this campaign. And most important: Increase of anonymous tests by 12%.Challenge: to approach a difficult to address and very personal topic to a very sensitive community that cannot be found in mailing lists. And to motivate this target group to react by going to the test.