Easybank being the first Austrian Direct Bank (without any branch offices) is quite well known for banking services around an individual account (more than 75.000 within three years).But clients are more -or- less not aware that easybank offers all sorts of bank services like a traditional bank – just a lot easier. This is also the case with loans.Easybank's target: to increase demand for loans significantly by offering unbeatable conditions for real estate loans in a first step targeting to people who dream of buying an apartment. And make clear that it is easy and fast to get the loan

Bank offers – especially loan offers mostly are horrible graveyards of figures and conditions, in a financial language 'normal' people don't speak. We tried to make the access easy and emotional. The creative approach was involving people planning their 'new apartment' by sending them a planning kit with necessary items to do so (small paper models of pieces of furniture may be placed in self-made ground plans).With that easybank proofs emotionally that they care supporting their clients with good ideas and the right finance tools as well as checklists that are coming along in the box ('Realise your plans' in a double meaning).

Surveys revealed that before the mail only 11% were aware that easybank offered also direct loans, while one month afterwards it was 46%.

4,7% of target group were interested in the offer. Within the first three months 1,2% of target group signed for a loan (which already was more than in the last two years and 35% over target).