To launch Printable Dividers and educate the trade on its key benefits.

We created an ad that demonstrated how documents would look more professional when Avery’s printable dividers were used. We did this with humour, by contrasting the professional look with an unprofessional message that many of our readers could empathise with.

The work was extremely well received from the trade with Avery receiving many calls in response to the ad. Client then commissioned a DM pack, POS kit and cross-selling flyers in the series.